关于风景网

“风景网”是由中国风景名胜区协会指导下开办的门户网站，集电子政务与宣传推介、在线电子商务为一体的行业共享服务平台。风景名胜区通过加盟该平台形成规模效应，同时汇集国际知名网站，提升中国风景名胜区的整体品牌形象和国际市场竞争力，从而地推动风景名胜区工作。

一、“风景网”域名：www.fengjing.com（原iscenes.com.cn继续有效）

二、“风景网”服务目标

1.“风景网”主要目标

“风景网”在为风景名胜区行业、会员单位和广大游客提供多方位的电子商务服务基础上，主要实现以下目标：

¤ 统一中国风景名胜区品牌，形成规模效益、聚集效益和统一品牌效益；

¤ 提升中国风景名胜区在国际的知名度，实现中国风景名胜区的全球营销；

¤ 利用信息技术为广大游客和风景名胜区提供便利，提高游客的满意度。

2. 协会、风景区和游客通过网站可实现的具体目标

协会——掌握风景名胜区行业的信息动态，对风景名胜区的管理、服务以及资源保护等工作进行指导；分析风景名胜区宣传推介情况、游客构成和游览情况，指导景区做好流量分析及控制管理。

景区——进行全球宣传推介，提高风景区的综合效益；游客——吃、住、行、游、购、娱等的一站式服务；优质的服务和体验。

Introduction of www.fengjing.com

www.fengjing.com is a portal network hosted by China Landscape & Historic Sites Association. As a service platform that shared by the whole industry, we put on-line government affair, marketing campaign and e-commerce together. Through joining the platform, scenic sites form a scale effect; meanwhile, we attract world-renowned websites to enhance China landscape & historic sites’ overall brand image and competitiveness in the international market, thereby promoting the work of China landscape & historic sites.
Domain Name: www.fengjing.com
Our goals:
¤Main goals:
On the base of providing multi-aspect e-commerce service to the landscape & historic sites industry, members and all tourists, we will achieve main goals as below:
      ＞Unify the brand of China Landscape & Historic Sites to create scale benefit, aggregation benefit and the benefit of one unified brand;
      ＞Enhance the international awareness of China Landscape & Historic Sites, and to realize the global marketing of China Landscape & Historic Sites;
      ＞Facilitate the China Landscape & Historic Sites and improve the satisfaction of tourists by using information technology. ¤Detail goals that association, scenic site and tourist can realize through www.fengjing.com:
      ＞Association: get the dynamic information of the whole industry, and direct the management, service and resource protection work of the landscape & historic sites; analyze the marketing situation, tourist structure and sight-seeing situation to direct the flux analysis and control management of sites.
      ＞Scenic sites: promote to the world to raise the general benefit; online video and virtual Beijing office; tourist information management and deep analysis;
      ＞Tourist: one-stop service with food, hotel, traffic, travel, shopping, entertainment and so on; excellent service and experience.